Cluttered Thinking, Cluttered Messaging

Innovation Forum

Cluttered Thinking, Cluttered Messaging

As an entrepreneur, you have to align so many different processes to realize your vision: from funding, to research and development, then patenting and licensing, and finally production and advertising. For each of these processes, you have to describe to those involved − precisely and convincingly − what your product is and how it willaaa

Sir Paul Judge – Innovation Forum 2016 – Leaders Conference Speakers

We are delighted to announce our speakers line-up for the Innovation Forum 2016 conference. Follow us to keep up to date as we introduce our eminent speakers. Sir Paul Judge has wide international experience in the commercial, public, political and not-for-profit sectors. He is an Alderman of the City of London, the President of the Associationaaa

Entrepreneurs: How to know whether your idea is a good one.

This lecture at the Säid Business School’s Building a Business series looked at helping entrepreneurs build a successful product. Drawing on Steve Blank’s Customer Development Model, it specifically addressed Customer Validation and Customer Discovery. The focus was on three key areas:● Conviction – the entrepreneur’s Achilles’ heel● How to recognise and test your assumptions● Validating whether youraaa

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Tag: entrepreneurs