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Innovation Forum

Entrepreneurs: How to know whether your idea is a good one.

This lecture at the Säid Business School’s Building a Business series looked at helping entrepreneurs build a successful product. Drawing on Steve Blank’s Customer Development Model, it specifically addressed Customer Validation and Customer Discovery. The focus was on three key areas:● Conviction – the entrepreneur’s Achilles’ heel● How to recognise and test your assumptions● Validating whether youraaa

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